Privacy Policy

Welcome to Our Privacy Notice

Waterden Dental Practice respects your privacy and is committed to protecting your personal data. This privacy notice will inform you how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

Contents

1. Important Information and Who We Are

1.1 Purpose of this Privacy Notice

This privacy notice aims to give you information on how Waterden Dental Practice collects and processes your personal data through your use of this website, including any data you may provide when you request information about our services.

This website is not intended for children, and we do not knowingly collect data relating to children.

Please read this privacy notice together with any other privacy notices we may provide on specific occasions when we are collecting or processing personal data about you. This notice supplements those and is not intended to override them.

1.2 Controller

Waterden Dental Practice is the controller and is responsible for your personal data.

1.3 Contact Details

Full name of legal entity: Waterden Dental Practice

Postal address: 4 Waterden Road, Guildford, Surrey, GU1 2AW

Email: info@waterdendental.co.uk

Telephone: 01483 565 290

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

1.4 Changes to This Notice

This version was last updated in March 2026. The personal data we hold about you must be accurate and current. Please keep us informed if your personal data changes during your relationship with us.

1.5 Third-Party Links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you, grouped as follows:

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as it does not directly or indirectly reveal your identity.

We do not collect any special categories of personal data (details about race, ethnicity, religion, health, etc.) or information about criminal convictions.

2.1 If You Fail to Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case.

3. How Is Your Personal Data Collected?

We use different methods to collect data from and about you:

Direct Interactions

You may give us your identity and contact data by filling in forms, corresponding with us by post, phone, email, or when you request information about our services or give us feedback.

Automated Technologies

As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this data by using cookies and other similar technologies.

Third Parties

We may receive personal data about you from various third parties, including analytics providers such as Google, and from publicly available sources.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use it:

• Where we need to perform a contract with you
• Where it is necessary for our legitimate interests (and your interests do not override those)
• Where we need to comply with a legal obligation

Generally, we do not rely on consent as a legal basis for processing your data other than for sending third-party direct marketing communications. You have the right to withdraw consent to marketing at any time.

4.1 Purposes for Which We Will Use Your Data

We have set out below a description of how we plan to use your personal data:

4.2 Marketing

You will receive marketing communications from us if you have requested information from us and have not opted out. You can ask us to stop sending marketing messages at any time by following the opt-out links in any marketing message or by contacting us.

4.3 Change of Purpose

We will only use your personal data for the purposes we collected it for, unless we reasonably consider we need to use it for another compatible reason. If we need to use your data for an unrelated purpose, we will notify you and explain the legal basis.

5. Disclosures of Your Personal Data

We may share your personal data with the following parties:

• Internal third parties: Other companies in our business providing IT and administration services
• External third parties: Service providers, professional advisers (lawyers, bankers, auditors, insurers), HM Revenue & Customs, regulators and other authorities
• Third parties in business transfers: If we merge with or are acquired by another business

We require all third parties to respect the security of your personal data and treat it in accordance with the law.

6. International Transfers

We may transfer your personal data outside the UK. Whenever we do this, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• Transferring to countries that have been deemed to provide an adequate level of protection
• Using specific contracts approved for use in the UK which give personal data the same protection it has in the UK

Please contact us if you want further information on the specific mechanism used when transferring your personal data.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator where legally required.

8. Data Retention

8.1 How Long Will We Use Your Personal Data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for processing, and applicable legal requirements.

In some circumstances you can ask us to delete your data. In some circumstances we may anonymise your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice.

9. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

9.1 No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any other right). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.

9.2 What We May Need From You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your data. This is a security measure.

9.3 Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally it may take longer if your request is complex, and we will notify you of any delays.

To exercise any of these rights, please contact us at info@waterdendental.co.uk.

10. Glossary

10.1 Lawful Basis

• Legitimate interest: Our interest in conducting and managing our business to enable us to give you the best service and experience.
• Performance of contract: Processing your data where necessary for a contract you are party to.
• Complying with legal obligations: Processing your data where necessary for compliance with a legal obligation.

10.2 Third Parties

• Internal third parties: Other entities in our business providing IT and system administration services.
• External third parties: Service providers, professional advisers, HM Revenue & Customs, regulators and other authorities.